Marketing Program Failures Essay Example | Topics and Well Written Essays - 750 words

Marketing Program Failures - Essay Example Marketing entails the link between economic response patterns and society’s material requirements. In fact, content marketing main aim is to attract customers and retain by consistently curating valuable and relevant content with an intention of changing consumer behavior. This, therefore, means that for any marketing program to succeed, the material requirements must always be appealing. However, if the marketing program has a poor content, then the possibility of the program to fail remains high. A marketing program does not have to be valuable for it to be considered perfect to the audience (Hündgen, 2011). The marketer does not have to overspend in order to achieve quality marketing. Simple programs also sell to the audience. In fact, it needs to be better that the other competing marketing programs. The standards of the marketing program should always be higher. Poor program content does not attract consumers but instead, it creates noise or misleads them, which makes it likely to fail. Poor program content can also be reflected in the grammar of the text. Incorrect grammar in the program sends wrong signals about the program. Therefore, it is always important to proofread and check the spellings of the content before posting. First impressions always send a powerful message to the audience, and they always last a longtime. Being positive in the content will, therefore, sell the company. The content must be done in such a way that it calls the reader into action. It should always tell the reader what they want to hear after reading the program. Many marketing programs simply fail because their recipients never know what to do. Marketers must always close their programs with phrases that give their audience a direction to where they are found. It is quite evident that even some of the best marketing programs are not appreciated

Gap Exploitation Essay -- essays research papers

Gap Inc. was founded in 1969 by Donald and Doris Fisher in San Francisco, California, with a single store and a handful of employees. Today, they’re one of the world's largest specialty retailers with three of the most recognized and respected brands in the apparel industry - Gap, Banana Republic and Old Navy. Gap Inc. has more than 153,000 employees supporting over 4,200 stores in more than 3,100 locations in the United States, United Kingdom, Canada, France, Japan and Germany. Their 2004 Sales were well over $15 billion, bringing in a net income of $1.03 billion, a 115.7% income growth from previous year. Gap Inc contracts factories in 64 Countries, allegedly also making clothes within the US . And by â€Å"Made in the USA,† they mean, â€Å"Made in the indigenous countries that, out of desperation, joined the United States in hopes of gaining more stable government regulations, yet remain excluded from basic employment rights and minimum wage laws.† The â€Å"guest workers† from countries like Saipan, who joined the United States in 1975 to be citizens of the â€Å"land of the free,â€Å" commit themselves to conditions that are simply shameful to basic human rights. Once committed, workers who toil for 12 hours daily behind barbed-wire fences, eat infested food, sleep on cots in dormitories that they are forced to pay more "fees" for, and work "off the clock" hours that they aren't paid for, can’t escape from the madness, unless they can pay a mandatory $10 thousand dollar fee for this â€Å"privilege.† Despite over 1,000 citations over a mere 5 years in Saipan, GAP remains stern on their refusal to pay a settlement with exploited workers. One worker was quoted: â€Å"Before 1997, we called for the strike because we were forced to work overtime with no opportunity to take a holiday, we wanted to go home for the holiday. But now we have so many holidays, and we have no money to go home. There is nothing in balance†¦ I have no question why people commit suicide.† Of course, not all of the factories that GAP contracts could possibly conduct themselves like that, right? They have model factories like the Shin Won factory in Guatemala, acclaimed by industry reps and retailers, as well as winning several exporting awards in recent years. From afar, Shin Won is just an average factory ... ...other loan for $20 from a loan shark.† To think that these are just individual problems or â€Å"special cases† is outright foolish. 24 of 27 factory workers in Lesotho said that they owed money to loan sharks. Even more shocking, many loan sharks are supervisors at the factories in which these people make a living. This means that the supervisors can deduct money from the checks of people who borrowed the money. What does this mean to the workers? Weeks of work without pay, and the need to, you guessed it, borrow more money. How could so much corruption ensue in these factories when the Gap’s 90 inspectors are paid to keep tabs on violations of their Code of Conduct? One Lesotho worker had this to say: â€Å"In our factory we have this policy that we have two separate time sheets, one for the buyer and for the owner. Whenever the buyer comes, they show that person a sheet which does not have our actual salary. The management does not show the buyer our original time sheet, the one which shows what we are actually paid. We have two time sheets, and we have to sign both sheets. If I don’t then I will get fired. I have no other option but to sign both sheets.†

Capillary Refills

Capillary refill is used for patient’s assessment. This method has been performed since the early days of nursing. Some studies show that the method is not full proof or accurate of the patient status. While other research claims validity to this test. Capillary refill is performed on the patient nail that is free of polish. The finger nails and toe nails could be used for this assessment. The nail is lightly compressed and released, it blanches and it is measured when the color comes back to normal.The measurement is done in seconds if it is less than 3 seconds the patient’s circulation is with in normal limits, if it exceeds three seconds than further assessment is necessary to diagnose the problem (Nursing). The patient could be suffering from dehydration, peripheral vascular disease, hypothermia and shock Capillary refill is primarily used in assessment of pediatrics patient. When combining the lack of capillary refill the dry mucous membrane it could lead to diagno se of dehydration.It is in concurrence with skin assessment to the hand that appears cold to touch; the infant is diagnosed with dehydration. In conjunction with infant when an adult is tested and results are abnormal further inquires is mandated. Anorexics individuals who lack the ingestion of electrolyte feel cold to touch. They may have brittle nails, poor circulation and longer than normal capillary refills.These individuals’ electrolyte counts need to be closely monitored because it could lead to poor circulation, dysrhythmias and many other medical problems ( Dufault). It is important when assessing the patient to include the capillary refills, and closely monitor patient who seem abnormal. References: http://nursing411. org/courses/md0531 . Extracted 10/31/12. Dufault M. , Davis, B. , Garman D. , Hehl R. , Henry J. , Lavin M. , Mullany J. , Stout P. (2008). Translating Best Practice in Assessing Capillary Refill. Worldviews on Evidence-Based Nursing.

Indias Art Culture - Free Essay Example

Sample details Pages: 7 Words: 1950 Downloads: 5 Date added: 2017/09/14 Category Advertising Essay Did you like this example? India or Bharat, the fifth largest and the second populated country in the world, is one of the few countries which can boast of an ancient, deep-rooted and diverse culture, which stretches back to 5000 years. In ancient times, India was known as Bharata Varsha, the country of the legendary king of Puranic times called Bharat, and was supposed to be a part of the island continent called Jambu Dvipa. Geologically speaking, India formed part of the Gondwana land and was attached to Antarctica and Australia , before it was liberated from the Antarctica complex about 135 million years ago and started drifting towards the north and finally joining South Asia about 45 million years ago. The Siwalik foothills of the north-western Himalayas served as home to the fossil primate genus known as Ramapithecus, which lived some 14 million years ago. Researches have also found that a species resembling the Australopithecus lived in India some 2 million years ago. Don’t waste time! Our writers will create an original "Indias Art Culture" essay for you Create order Some anthropologists believe that the Chotanagpur region witnessed the transformation of Homo Erectus to Homo Sapiens. Extensive archaeological excavations carried out at Mohenjodaro in 1922 brought to light the existence of a highly sophisticated and urbanized culture known as the Harappan Civilization in India dating back to about 2600-2000 B. C. , which dominated the north-western part of the Indian Subcontinent. It is believed that this civilisation covered an area of 1600 km from east to west and 1100 km from north to south, which exceeds the area occupied by contemporary civilisations like the Egyptian and Mesopotamian Civilisations. The next most important phase in the Indian history came centuries later with the advent of Aryans from the northwest of India . The Aryan migration to India was gradual and spread over many centuries. The Aryans developed a remarkable culture, popularly known as Vedic culture, which was markedly different from the Harappan Culture. Endless Diversity There is an endless diversity in India starting from its physical features to Geologic structure, fauna and flora, demographic structure, races, languages, religions, arts and crafts and customs and traditions. India has een variously described as the Mini World, the epitome of the world and an ethnological museum. The diversity in India is unique. Underneath this diversity lies the continuity of Indian civilization and social structure from the very earliest times until the present day. India s culture has been enriched by successive waves of migration, which were absorbed into the Indian way of life. The successive waves of migration i nto India started with the Indo-Greeks (2nd Century B. C. ), followed by the Kushans (First century A. D. ), the incursions from the northwest by Arab, Turkish, Persian and others beginning in the early 8th century A. D. and culminating with the establishment of the Muslim empire by the 13th century, and finally the advent of Europeans the Portuguese, the Dutch, the English, the Danes and the French. These interactions over the years led to introduction of newer elements in India ’s arts, music, literature and customs and traditions, thus enriching our cultural heritage. From the very ancient times India not only absorbed the foreign cultures into its composite fold, but it also managed to spread the rich elements of its own unique culture in different parts of the world. It is historically recorded that the Chola rulers had cultural contacts with countries like Ilamandalam ( Sri Lanka ), Sri Vijaya ( Sumatra ), Chavakam (Java), Kamboja ( Cambodia ) and Kadaram ( Malay Peninsula ). Evidences of these early Indian contacts are still found in the art and architecture of these countries. The Southeast Asian countries formed a stronghold of Indian culture from the early centuries of the Christian era. The various Southeast Asian languages show strong influence of Sanskrit. Many earlier kingdoms of these countries had adopted Hinduism as their religion, whose influence is perceptible even today. India presents a picture of unity in diversity to which history provides no parallel. There is complete harmony in India in each of its cultural elements. Religion and philosophy, which forms the bedrock of any civilisation, are evident in India in the form of all major religions in the world Hinduism, Christianity, Islam, Buddhism, Jainism, Sikhism, Zorastrianism and Judaism. Regional Diversity Each state of India has its own language and set of tribes, festivals, arts and crafts and customs and traditions. While there are the Chenchus tribes in Andhra Pradesh and Orissa, Bhils and Gonds in Central India, Dogris, Gujjars and Ladakhis in Jammu and Kashmir and Nagas, Bodos, Mishmis, Gharos and Khasis in the Northeast, there are tribes like the Jarewas, Onges, Andamanis and Sentinelese in the Andaman and Nicobar Islands. There are some festivals, which are typical of particular states, cities or towns like the Bonnalu of Andhra Pradesh, Pushkar of Rajasthan, Rajrani of Orissa, Teej of Rajasthan and Bogali Bihu of Assam . Each region is also identified with its typical folk and tribal dance forms, like Puli Vesham of Andhra Pradesh, Keli Gopal of Assam , Chhau of Bihar , Dandia of Gujarat , Bhangra of Punjab and Otthanthulal of Kerala. Similar parallels can also be drawn in the folk drama, theatre and arts and crafts. Development of Arts and Fine Arts There was a continuous evolution of drama, music, dance, painting and folk art forms under the different political rules in India that ultimately led to the development of the definite Indian element in each of these forms. Thus, within the ambience of Indian culture one can identify Indian Music, Indian Dance, Indian Theatre, Indian Literature, Indian Fairs and Festivals and so on. Indian music has a very long and unbroken tradition, which is an accumulated heritage of centuries and traces its roots to Vedic days. Bharatas Natyashastra (4th Century AD) is a great, comprehensive work on the science and technique of Indian drama, dance and music. The advent of Muslim rule in India brought in a changed perspective in the style of Northern Indian music. The traditional Hindu devotional music form of dhruvapad got transformed into the classical dhrupad form of singing under the Muslim rule. The khayal developed as a new form of singing in the 18th century A. D. and became equally popular among Hindus and Muslims. Different ragas began to be introduced from the medieval times. Tansen created many new ragas like Darbari Kanada, Darbari Todi, Miyan Ki Todi, Miya ki Malhar and Miya ki Sarang, which until now, are regarded as the foremost ragas of Northern India . Sultan Hussain Sarki of Jaunpur introduced ragas like Jaunpuri tori and Hussaini Kanada. Amir Khusro is credited with the creation of the Hemant, Prabhat Kali and Hem Behag ragas. A large variety of foreign musical instruments like Harmonium, Sarod, Shehnai, Sitar, Tabla and Violin were introduced in India to supplement the ancient musical instruments like Flute, Nadaswaram, Veena, Gootuvadhyam, Thavil, Mridangam and Plain drum. The six outstanding Sanskrit playwrights of all times, Shudraka, Harsha, Visakhadatta, Bhasa, Kalidasa and Bhavabhuti have made tremendous contributions in the field of dramatics. Kalidasas Shakuntala, King Harshas Ratnavali, Bhasas Swapna-vasavadatta, Bhavabhutis Uttara-rama-charita and Mahavira-charita, Visakhadattas Mudrarakshasa are some of the outstanding Sanskrit plays, which indicate that India had a highly sophisticated theatre tradition in the ancient times when in most other countries it was still in its infancy. Again in the field of literature, the earliest writing can be traced to the Rig Vedic poetry in Sanskrit. The Rigveda consists of 1028 suktas or hymns that are distributed in ten books called mandalas. This is perhaps, the earliest poetry in the world. The two great Sanskrit epics, the Ramayana and the Mahabharata composed by Valmiki and Vyasa respectively, along with the Puranas, constitute the pillars of the Indian literature. The Manu Smriti (1st century BC) is the best illustrator of the Dharma-sastras or Smritis or the Hindu religious laws. Kalidasa, Bairavi, Sudraka, Vishnu Sharma, Dandin and others composed several literary masterpieces in the ancient times. India s contribution to the world was also immense in the field of astronomy, mathematics and Medicine. Aryabhatta was the first to state that the earth moves round the sun and that the eclipses are caused by the shadow of the earth falling on the moon. Aryabhattas Aryabhatiya, Dasagitika-Sutra and Aryastasata belonging to the 5th century, Varahamihiras Pancha-siddhantika, Brahmaguptas Brahmasphuta-siddhanta and Khanda-khadyaka, Bhaskaracharyas Siddhanta-shiromani and Karana-kutuhala and Bhojas Raja-mriganka are important ancient Indian texts on astronomy. Ayurveda is the earliest school of medicine known to humans, which was consolidated 2500 years ago by Charaka, the Father of Medicine. Another ancient Indian, Sushruta, who is considered as the Father of Surgery, is believed to have conducted complicated surgeries using over 125 different surgical equipments. Usage of anesthesia was also well known in ancient India . Like-wise, detailed references to anatomy physiology, etiology, embryology, digestion, metabolism, genetics and immunity are found in many ancient Indian texts. India s most precious gift to the world is zero (0), which was referred to as Shunya in ancient texts. Algebra, trigonometry and calculus also came from India . One of the best-known achievements of the Indian mathematics is the decimal system. Its first occurrence was on a plate of the year 595 AD where the date 346 AD was written in decimal place-value notation. Aryabhatta, who calculated the value of ? as 3. 1416, is also credited with the creation of Algebraic analysis. Budhayana explained the concept of the Pythagorean Theorem way back in the 6th century. Brahmaguptas Brahma-Sphuta-Siddhanta has two chapters devoted to arithmetic, algebra and geometry. Bhaskaras Lilavati was for many centuries a standard work on arithmetic and mensuration in the East. The worlds first university was established in Takshila in 700 BC, where more than 10,500 students from all around the world studied more than 60 different subjects. The University of Nalanda , established in the 5th century BC, was perhaps the greatest centre of learning in ancient India . Described as The Oxford University of Mahayana Buddhism, it offered wide range of subjects like literature, logic, grammar, medicine, philosophy and astronomy. Sanskrit is the mother of all the European languages. A report in the Forbes magazine of July 1987 described Sanskrit is the most suitable language for the computer software. Vaishali, in modern Bihar , is acknowledged as the World’s First Republic that had a duly elected assembly of representatives and efficient administration as early as 6th century BC. India s culture and heritage is so rich and deep-rooted that it may take several days or even years to understand all its dimensions. From the time immemorial India has fascinated many a world traveller like Fahien, Hiuen Tsang, Ibn Batuta, Alberuni, Ferishta, Vasco da Gama, Marco Polo and several others. Albert Einstein once said: We owe a lot to the Indians, who taught us how to count, without which no worthwhile scientific discovery could have been made. The great German Indologist Max Muller said: If I were to look over the whole world to find out the country most richly endowed with all the wealth, power and beauty that nature can bestow in some parts a very paradise on earth I should point to India . If I were asked under what sky the human mind has most fully developed the choicest gifts, has most deeply pondered on the greatest problems of life, and has found solution of some of them, which well deserve the attention even of those who have studied Plato and Kant I should point to India. The following quotation of the great American philosopher and writer Will Durant sums up the divine land called India, thus India was the motherland of our race, and Sanskrit the mother of Europes languages; she was the mother of our philosophy; mother, through the Arabs, of much of our mathematics; mother, through the Buddha, of ideals embodied in Christianity; mother, through the village community, of self-government and democracy. Mother India is in many ways the mother of us all.