BJU Fundamentals of Literature Unit 6 Tone and Atmosphere Flashcard

BJU Fundamentals of Literature: Unit 6 Tone and Atmosphere

Maya Angelou Essay Research Paper Example

Maya Angelou Essay Research Paper Example Maya Angelou Essay Paper Maya Angelou Essay Paper Essay Topic: Maya Angelou Poems Maya Angelo Maya Angelo born Marguerite Ann Johnson on April 4, 1928 and raised in SST. Lolls Missouri and Stamps, Arkansas Is an Author, great Poet, historian, songwriter, and much more. She was the first black woman director in Hollywood and she also delivered a poem at the inauguration for president Bill Clinton at his request called On The Pulse of The Morning. Maya Angelo also was a civil rights activist who was fortunate enough to be able to work with DRP. Martin Luther King Jar. She is also known for the many books she has written one of the greatest of all time Is l know why the age bird sings. (Www. Poets. Org) In my pollen Maya Angelo Is an all around great person I think she has Inspired us all in ma Poem 1 Is called Alone By Maya Angelo. The poem Alone is about it doesnt matter how much money or anything you have you cant do something alone. Its also saying that everybody needs help with something that you cant do everything by yourself eventually you will need somebody and their help. The poem begins to shift when in the first stanza at the beginning of the poem Its saying how she was trying to find her OLL a home basically saying she was alone to the third stanza where It says that even millionaires with money still need help with something they cant do it by themselves even though they have expensive doctors to cure their hearts and so forth. (Www. Poets. Org) Maya Angelo calls poem 2 Still I Rise. The poem Still I Rise is mainly about her saying that If you dont care for her she will not let that bring her down, and that the more you try and bring her down she will continue to rise. Shes also stating that she doesnt care what they think of her she will continue to be her while striving for the est. and talking about her and not liking her doesnt bother her she continues to keep going at whatever shes doing not mattering what you are trying to do to hurt or stop her or even bring her down. The poem beings to shift starting at the first stanza at the beginning of the poem stating that you can write her down in history with your bitter, twisted lies but still she rise which means you can do what you want to her shes not going to let It stop her to the second stanza where It says Does my gassiness upset you? Which basically she Is asking does the way she carries herself ND how and what she does bother them. (WV. Poets. Org) Critics say Maya Angelo uses too many past experiences when she writes her poems. Another critic says that she somewhat criticizes other poets work which they say Is a form an Inhumanity. They also say she discusses other writers social condition s. A very Interesting critic to me says that In her autobiography has a form of imprisonment because of her telling what happened to her in her childhood other girls who read it may grow up into women with that consciousness. But there were also some good critics saying that she tells the truth and that they like it also one more says that they like the sense of black-speech rhythms. (Www. Bookings. Com/ criticisms/Maya_Angelo). I dont agree with most of the critics and what they say about her I love Maya Angelo as a poet and her poems have Inspired me In many Deterrent ways. Me personally I dont tank any poem or anything can Inspire you good or bad unless you let it. I also agree with the critic who says she uses black-speech rhythms I absolutely love it.

Conflicts and challenges in Philadelphia Coursework

Conflicts and challenges in Philadelphia - Coursework Example This supports by proper data and scientific evidences that is relevant nowadays. The method which uses is particularized examination of a literature together with the critical summarizing and personal inferences on the topic. â€Å"Of course I actually know no more about Philadelphia in 2009 than does anyone else† – write Bacon in his famous essay (Knowles, 2009), still he makes a try to elaborate a new urban form and planning trajectories for his lovely city. Edmund Bacon has occupied post of the director of the Philadelphia City Planning Commission for more than twenty years and tries to use all his knowledge and resources to restore the city plan and contribute a new vision of modern urban area. Bacon argues under the Philadelphia rising from â€Å"post-Depression, post-war inertia – from the old industrial city† (Knowles, 2009). This man has intentions to reconstruct his place of birth and make this city pleasant and renovated. Edmund Bacon has his own special and sometimes contradictory preferences in city construction. His main idea regards in transformation the city into â€Å"a model of humane urbanism† (The Encyclopedia of Greater Philadelphia, 2014). After the World War II, Philadelphia has appeared as a place of outworn infrastructure and household deficiency. Deindustrialization course has remained notable and achieved popularity in that period (Knowles, 2009). Bacon suggests the ideas for growth of urbanization and city development as a perspective area. He elaborates a new mega-structure idea due to the perspectives of Philadelphia city peculiarities, but federal government’s Bicentennial planning commission refuses this project due to the high cost of implementation (The Encyclopedia of Greater Philadelphia, 2014). Hence, the most prominent reason for incomplete realization of Bacon’s plans is a lack of financial resources. Still, the changes accomplish in some perspective, and

Marketing Essay Example | Topics and Well Written Essays - 1500 words - 37

Marketing - Essay Example The section below discusses three major television commercial undertaken by Toyota, Coca-Cola and Samsung Companies. Toyota Company advertisement involved a Toyota Highlander, a brand that is highly demanded in the international market. Based on the high quality brands that Toyota manufactures, the company has benefited from strong customer loyalty in the local and in international markets. The Toyota Highlander advertisement aimed at creating strong customer awareness of the new third generation Highlander that was manufactured in 2013. The advertisement involves a Highlander brand moving at a steady speed in a very smooth road. Based on the attractiveness and neatness of the inside part of the brand as displayed in the advertisement, the brand has been highly demanded in the international markets including Japan, US and Europe. By introducing Highlander in the market, Toyota targets at the high income earners who highly value the make of their vehicles (Goldstein 27). Being a mid-size SUV that is similar to Jeep Grand Cherokee and lexus RX, Highlander is also highly demanded by executives workin g in big companies. The effectiveness of the Highlander adverts in creating strong customers awareness is indicated by the high demand of the brand both locally and internationally. As a potential customer, I would buy the Highlander brand. This is due to its high technology and modern design that makes it comfortable to drive. For example, the product has a touchscreen display audio system, powertrain trims and front-wheel drive among others. Additionally, Highlander is made to offer high level of safety to the driver as well as other passengers. Coca-Cola Company advertisement involved young basketball players who stop to pray once they see their friend passing by drinking sprite, one of the major brands of the Coca-Cola Company. The company, which is the largest producer of soft drinks in the world, has greatly

Finance (Analysis) Essay Example | Topics and Well Written Essays - 2000 words

Finance (Analysis) - Essay Example However using discounted payback period, the company would be able to recover its initial outflow of the project in 3.47 years. The discounted payback period gives more accurate picture of the project feasibility because it takes present value of the future cash inflows (Trahan, and Gitman, 1995). Considering the investment required, the project should be accepted using the payback period technique. Net Present Value The Net present value of the project is $71,467,984. The value shows the difference between the initial outflow and present value of future cash inflow (Shapiro, 1978). Therefore, the management should undertake the project as the NPV is positive and very high so the project would increase the profitability of the company. Internal Rate of Return Internal Rate of Return of the project is calculated as 25%. This is the rate at which the net present value of all future inflows would be equal to the initial outflow of the project. It means the project is beneficial for the company because IRR is greater than the cost of capital which is 10% and therefore the project should be accepted. ... Modified Internal Rate of Return The MIRR gives more accurate and realistic picture of the cost and profitability of the project because this technique assumes that the positive cash flows will be reinvested at cost of capital i.e. 10% in this case. The MIRR of the project is 18% which is also greater than the cost of capital. Thus, the project should be accepted. Recommendation The company should accept the project because all the project appraisal and capital budgeting techniques used to evaluate the feasibility of the project are showing positive results and therefore the project should be accepted. If company undertakes the project, it would be able to recover its initial investment in 3.47 years (inflation adjusted) which is beneficial for the company. After 3.47 years the project will give additional future cash inflows till the end of the project. NPV of the project is also favorable and is showing the healthy earning for the company. IRR and MIRR of the project are greater th an the cost of the capital and indicating positive sign for the company to undertake the project. Profitability index of the Project is greater than 1 hence also supporting the project. Thus, the project should be accepted. MODEL DESIGN REPORT The model is prepared in Excel and it has been divided into three sections which are input, calculation, and output. All the information has been included in the input section by the user. Using input, calculation has been done through formulas and commands. The calculated result is then produced in the form of output. INPUT The model allows the user to enter the information as input in the excel sheet. The input section has been divided into seven areas. The production part comprises of price of product, units of

How Social Media Contributes To Retailing Marketing Essay

How Social Media Contributes To Retailing Marketing Essay The retailing industry has found itself constantly evolving and transforming in the past two decades. Globalization and advanced technology developments have a very big impact on the retailing landscape. One of the major reasons for this process is the drastic increased growth of the internet and social media. The concept of social media has existed since the days of cave paintings but the internet has made things possible on a whole new scale. In this era, social media is one of the best opportunities available for a brand to connect with its customers. Social media is hot and it is the trend. Globally, customers that are buying the items that they wanted via virtual media had increased drastically. Traditional customer relationship management is not sufficient for a company to interact with customers. Social media has definitely changed the way big companies communicate with their customers. This study explains how social media contributes to retailing. Besides that, this study wil l also describe about the impacts social media have on customer relationship management. Keywords: social media, customer relationship management Introduction Internet is now one of the most important channels of distribution right after high street retailing ever since its commercial launching about fifteen years ago and it is one of the major sources of empowerment and also customer information (Constantinides, Romer and Boria, 2008). The recent developments of internet, information technology and some other Web services had created a bigger area of opportunities in businesses especially retailing. The Internet has changed our lives forever and it  allows  us  to  communicate  in  ways  unimaginable  only a  few  years  ago (Leary, 2008).According to Borges (2009) it is said that commercial internet started to have a huge boom in about mid-1990s to 2001 and it his highly related to the peoples ability to absorb online information and having the choice to buy online product via ecommerce. In this era of globalization marketing and retailing are slowly embracing social media. The social media had given customers the c hance to have more control, information and power over the market process, posing retailers with a number of important dilemmas and challenges according to Constantinides et al. (2008). We often turn to the Internet for encouragement, entertainment, knowledge and advice. Advice on what to buy, where to buy it and who to buy it from (Leary, 2008).Besides that, in the recent years there is rapid growth of marketing strategies that involve in the circle of customer relationship (Pietro Pantano, 2012). Social network which is now widely used by people around the world and it does have a big effect on the systems of customer relationship management and a new way to CRM is coming out as an ideal platform for using social network in the systems of traditional CRM (Pietro, Pantano Corvello, 2012). According to Divol, Edelman and Sarrazin (2012) it is stated that thirty nine percent of companies that they have surveyed have already started using social media as their first choice of digita l tool to reach out to customers. In about four years, the percentage is estimated to rise to forty seven percent. The way organizations are capturing benefits from the internet technology in the enterprise nowadays is totally different from the past where they attend to other enterprise information systems (De Hertogh, Viaene Dedene, 2011). Overview of Social Media What is social media? The term social media is made up of two words that have its own meaning. In general, the word media means to have advertising and communication of information and ideas with channels and publications while the word social implies to the interaction between a group of people or a community (Sisira,2011). According to Sisira (2011) any kind of website that allows its users to have the authority to share the content, views, personal opinion and encourages interaction can be considered and classified as social media. The worldwide users of social media are over 1.5 billion. Social media is now an evolving wave in retailing. Examples of famous social media sites are Youtube, Twitter, Facebook, Blogger and Scribd. There is also Flickr or Snapfish which emerged as support storage, to share digital photos and an organization (Stefanone, Lackaff Rosen, 2010). Boyd and Ellison (2007) illustrate a better definition of social network site is that it serves as a web-based s ervice which allow people to build a profile within a system whether it is public or semi-public and to connect with a list of people which they have connection to like their family and friends. Social networking had given us a chance to interact with far more people in numbers comparing to our ancestors (Dunbar, 2012). Social network like Facebook and Twitter has the advantage to able to get and win the heart of its customers because social media can connect to them at a very deep level. Now, it seems like a new social network launches every week. To add on to all these famous networks, location-based social networking such as Foursquare and Facebook Places are on the rise (Kidwai Imperator, 2011). Out of hundreds of social networking site in this era, Facebook is undeniably the worlds largest social network. Facebook initially started in February 2004 and it is originally meant to be a social networking site only for Harvard University students (Brothers, Dewland, Hahn Martin, 2011). Somini (2011) states that Facebook has already reached 800 million users worldwide as of as of September 23, 2011 and the users of Facebook press the like button or comment more than two billion times each day. Besides that, they upload a shocking 250 million photos each day too. Twitter is the second leading social networking site after Facebook. Wasserman (2012) said that twitter has already reached 140 million users as of March 22, 2012. According to Anderson (2011) Twitter is actually a place where its users talk about their daily doings, have a gallery to expose photography and as a platform for famous celebrities to be sure that they are part of their fans lives. Twitter is often described as a micro-blog where individuals publish short and personal message about themselves (Brothers et al., 2011). Before the digital revolution, gathering a large amount of crowd is unthinkable but with Twitter, it is now possible (Dunbar, 2012). Social medias contribution to retailing The use of social media occasionally begins in public communication, marketing and retailing department or other department that have direct connection with stakeholders and customers whether it is in business or non-profit organizations (Evans McKee, 2010). There has been a dynamic change in the retailing industry in this 21st century. It is all because of the rapid growth of the web and social media. Generation Y are putting a greater emphasis on networking by using social media because they approaches work in a different way from their progenitor (Karen, 2009). If you are a marketer or building a brand, do not be worries that your company has missed the boat on taking advantage of social media because the majority of social media programs are actually fighting with each other too (Taylor, 2011)..According to Burby, Atchison and Sterne (2007) social media allows super fast and easy communication with billions of customers in a short amount of time and have certainly raised the spe ed where company and its brand can be created, have more exposure and grow. Social media has an enormous potential and capability for companies to engage with customer, thus increasing revenue and efficiency of the company (Baird Parasnis, 2011).The change in this industry does not depend on the size or a big idea of the company it is now nevertheless more focused on customer demand. The information about weaknesses, the good or bad and how can the product have further improvement can be analyzed within a week now compared to older days where much more time is needed to do so (Yazdanifard, Obeidy, Yusoff Babaei, 2011). Decision makers are trying to find ways to enable firms to earn profit by making use applications such as Facebook, Twitter, Youtube and Wikipedia (Kaplan Haenlein, 2010). Social media users have the opportunity to offer feedback and feel more involved with a brand when the profiles status is update with positive information and challenges. It enables organizations to increase customer loyalty while at the same time getting feedback from customers and discovering what changes they want (Friedman Friedman, 2008). According to an eMarketer study in 2008, nearly six out of ten United States users now communicate with businesses and believe that the businesses must interact with their consumers and deepen the brand relationship via social networking website (Abedniya Mahmouei, 2010). According to Gilbert (2010) social media cost may be low but there is a need to invest time and energy in it to be successful. For example, if a retailers want to start a blog or Facebook page, they need to update it regularly or no one will return to see the content (Gilbert, 2010). Simply creating a presence on a popular platform like Facebook or Twitter does not guarantee that customers will be attracted to a firms page and engage with the firm and other customers (Culnan, Mc Hugh, Zubillaga, 2010). This is also because the use of social media by customers are v oluntary and interaction among members need time, organizations need to take great steps in order to build communities and learn from the interactions (Culnan et al., 2010). Figure 1: The Social Feedback Cycle (Burby, Atchison Sterne, 2007) As we can see in Figure 1, it is the social feedback cycle. The word of mouth is important as we can see in the figure. According to Brown, Broderick and Lee (2007) a big part of online customer interaction is word of mouth communication and it influences on a persons evaluation and will to purchase a product. With social media, retailers can get data from their customers opinion or talk and use it as a consideration to enhance their product. As retailers and marketers, brand and business are very important and activity that they do need to have a return on investment, whether it is by increased sales, market share or brand recognition and social media that changed the way people interact with one another have a significant help for marketing, retailing, business and also branding (Drury, 2008). How do retailers turn this potential into real business opportunity and how does social media contributes to retailing? As an example, we can take a look at the best practices of some company in the retail sector. Take a look at IKEAs Social Catalogue, their objective is actually to raise awareness of a new IKEA store with almost no media budget at all. According to Shercan (2010) IKEA is the worlds largest furniture retailer that is held privately and sells accessories and ready to assemble furniture. In the late 2009, IKEA had a Facebook campaign where the idea is contributed by Forsman and Bodenfors to promote a new IKEA store to be launched in Malmo and it was claimed to be a social media campaign that have the most innovation in Facebook (Shercan, 2010). The approach of this campaign is to upload photos of the rooms in the ikea showroom to Facebook, then they allow people to tag themselves against an item of furniture for the chance to win it in real life (Lindsay, Matthew, Jamie, Eveline Chris, 2011). When a person is tagged in a photo on Facebook, their friends will automatically receive an up date that shows the photo. This simple competition will make people have the desire to get free stuff which also meant that this campaign had received a huge amount of public relations. With this, IKEA can increase their companys revenue. Dunay and Krueger (2010) also said that Facebook offers unique ways to communicate with customers such as the Facebook Ads as it can be bought on a cost per click basis and it is very popular as it let company to reach the audience that they desire whether it is narrow or wide. Besides that, there is also Starbucks Mayor Offer where mayor of Foursquare in Starbucks at any local store gets to buy a frappuchino at only one dollar (Keath, 2010). This is special as it is the first national special for mayor using Foursquare. In this situation, customers get value from the discounts and they will have a sudden ego boost to become the mayor of their favorite Starbucks or the one nearest to them. Starbucks will of course get popularity in a form of word of mouth and they are able to identify its top customers. On top of that, there are small businesses that use social media as a real business opportunity. As an example is Wrigleyville, a small company that sell sports related clothing in Chicago and Pittsburgh. Wrigleyville has build a Facebook page for three years and now has twenty two thousand likes and the company tracks sales and marketing efforts from Facebook. They also had contest on Facebook on Mothers Day for visitors to upload some picture of Mom demonstrating why shes the biggest fan of Chicago Cubs (Doug, 2012). Social medias impact on customer relationship management (CRM) Customer relationship management is a combination of technology, business processes and people that want and seek to understand a firms customers and it focus on the incorporation approach on relationship development and customer loyalty (Chen Popovich, 2003). The premise of CRM is that is is a process of relationship building and dual creation of value between firm and its customers, to create win-win situations, enhance customer life time value and increase profitability ( Nguyen Mutum, 2012).According to Jayashree, Pahlavanzadeh and Shojaee (2010) customer relationship management is the collection of processes, people and technology that seeks to find costumers of organizations and CRM develops customers retention and relationship.Progress in Information Technology and organizational changes in customer-centric procedures have positive effect in the development of CRM. Organizations which implement CRM successfully, will gain customer loyalty and profitability (Jayashree, Pahlav anzadeh Shojaee, 2010). All employees in a firm are managers of customer relationship, whether you are the receptionist who answers the phone or customer service operator, and everyone in the company handles customers in the departments (Ronald, 2001). CRM focuses on the integration of customer information, knowledge for finding and keeping customer to grow customer lifetime value and it also has an important role to help organizations to keep their customers and to make them loyal. Organizations should know the reasons of leaving customers and finding the ways of keeping them (Ramakrishnan, 2005). With billions of people having access to a variety of social media, the ability of the word to share and connect is infinite and from a business point of view, companies are now allowed to create a customer experience never before done in the past. Traditional CRM was born in the early 1990s and customer behavior is in a very different phase today (Rich, 2010). According to Vissing (2011 ) CRM is one of the most fundamental elements in any organization because of the emergence of social media in the industry. According to IBM research, there is a large perception gap between what the customers seek via social media and what companies offer (Baird Parasnis, 2011).It is important to master online communication in order to know the people that can influence a particular market. Retailers today are working in a challenging era but they are now able to get closer to their customers and engage with them with a timely and relevant manner (Green Starkey, 2011). Together with CRM, social media can achieve a higher financial benefits to companies and it does not matter which sector they are in (Green Starkey, 2011). What does this change mean for CRM and how this social media phenomenon change the way firms interact with their customers? To engage with customer by using social media will definitely fail if conventional CRM approaches remains the same (Baird Parasnis, 2011). CRM has slowly moved to become social customer relationship management (SCRM). A more strategic and holistic approach that combines social media with more aspects in businesses improves the rate of consistency in achieving success (Leary, 2012). Social CRM is often called CRM 2.0 and it grew because of the empowerment of customers that each customer has the experiences, tools and products with the company that satisfy their personal desire (Mosadegh Behboudi, 2011). Social CRM had pulled the world of customer relationship management into sticking with social media and it results in a very unique and interesting way of working (How do you think, 2012). Social CRM is about joining ongoing conversations customers and prospects that are already engaged in while trying not to control them and it is also about understanding where and what kind of people you want to do businesss by hanging out on the Internet (Leary, 2008).Social CRM is now a new paradigm in combining social networking into traditional CRM systems (Askool Nakata, 2011). At the same time, the interactions between buyer and seller can now be effortlessly stored in a CRM database system for the benefit of the marketer and retailers (Nguyen Mutum, 2012). This interactive era has not only increased collaboration between firm and customer but coupled with continuing technological advances, a marketer has now the ability to track and store customer information optimally, in order to customize offerings to suit individual customer needs and desires (Nguyen Mutum, 2012). Kaftalovich (2010) claims that social media allows company to go into their customers social network and enable them to connect with the customers in an informal way. She also men tion that social media is its own lead generation machine and at Luxor CRM, they found that Twitter is extremely effective because they can gather customers curiosity, opinions and interest in the products as well as gathering about the audiences preferences and buying behavior. According to Green and Starkey (2011) SCRM can deliver insight, which will help drive real customer centric innovation. However, what is sometimes proposed is nothing more than the refreshing of old ideas such as one-to-one communication, relationship marketing or customer engagement applied to social media.  Such thinking actually misses the crucial main point that social media is about people interacting with each other (Ang, 2011). To develop a good social media strategy, it is important to realize that technologies are now allowing people to quickly connect, converse, create and collaborate with each other (Ang, 2011). Besides that, the impact of social media on CRM is the raise of customer centricity. In the world of CRM, the enhanced emphasis is being placing focus on the developing measures that are more customer-centric and that give manager a much well rounded idea about how their CRM is performing (Russell, 2001). This growth of social media had an indirectly result to the growth of much more and better customer centric companies. With social media, it does not matter how much revenue you invest but it is the time, knowledge and patience that you offer in order to satisfy customers (Kaftalovich, 2010). The comparison between traditional CRM and social CRM is that traditional is more data driven and process centric while social CRM is more content driven and conversation centric (Leary, 2008).With social media nowadays, people does not really care about companies that kept promoting themselves, instead individuals are seeking companies that can actually provide them with value. According to He ckadon (2010) if brands want to succeed in social networks environment then marketers must keep content fresh and relevant and the information in social networks must be easy to understand and share. In order to become successful in todays retailing world retailers need to understand about people opinion on their brand in the social sphere. Smart retailers will take a look at their social CRM from the public relations, customer support, product development to maximize connection with customers (Bush, 2011). Retailers can help a brand create top-of-mind awareness by responding effectively to user communications (Heckadon, 2010). Retailers should alsofrequently update their brands social networking profiles and status, and establish RSS feeds so followers can subscribe and obtain updated content on their computers and mobile devices (Heckadon, 2010). Besides that, one of the biggest advantages social CRM has over offline CRM is that social CRM can have a much bigger volume of real-tim e data and it can be used to personalize experiences of the company (Bush, 2011). The growth of more customer-centric companies had resulted in social media being a new wave of customer service and it is all about maintaining long term relationship and partnership with their customers and this is not just a business deal. The development of customer centric firms and lead generation definitely is the impacts of social media on CRM. Discussion As conducted and explained earlier, the purpose of this study is to explore the contribution of social media towards retailing and its impact on customer relationship management. The world of retailing is changing rapidly as time pass. Trends and major development in social media is one of the causes for the rapid change in retailing industry. This paper shows an overview on social media from Facebook, the worlds largest social networking site to Twitter, Foursquare, Youtube and so forth. Then, it can be observe that major networking sites really helps a lot in the retailing industry. Many companies limit their employee to have access to social media sites because of their concern on their employees productivity (Karen, 2009). Social media allows company to communicate with a wide amount of customers much faster and efficiently. Retailers will also know how to further develop their product as they can get data about customers opinions, preferences and talk through the word of mouth a bout their product in a short amount of time. This would eventually make the retailers produce what the customers want. Besides that, social media had helped retailers to have more real business opportunities. Firstly, there is IKEA who launches the Social Catalogue and is able to raise awareness with zero media budget. They focus on the desire of human being to get free stuff and consequently they get a huge amount of public relations. Then, we have Starbucks that have the Starbucks Mayor Offer on the Foursquare application. With this, Starbucks is able to gain popularity and also revenue. This shows that creativity does pay off in social media marketing campaign. Social media has definitely contributes to retailing with unique strategies in getting to know more about companys own product and also improving their sales and revenues. Furthermore, it can be observed by reading this paper that social media also have an impact on customer relationship management. We know that all employees are important in managing customer relationship in a certain company and that social media had changed traditional CRM in a more holistic way and soon it became social CRM. The two major impact social media has on CRM is the growth of customer centricity and social media has become its own lead generation machine. Social CRM also enable company to promote and grow their brand through social media tools like Facebook. There has been a shift in power that can be observed when reading this paper as customers are being given much more priority compared to older day where seller or company had the power. Companies that implement a successful CRM will get the rewards in obtaining customer loyalty and long run profitability. Conclusion There is no way to escape social media these days whether it is for individuals or business companies. It is almost impossible to draw a line separating online world from social media. There are many reasons that social media rapidly gain usage in this era of globalization. The ability to achieve news and information through social media is one of the reasons. Companies are changing and rethinking about their traditional retailing and marketing strategies. This shows that social media is contributing to the retail world. Social network is free and is available for everyone to access and it is generating a mass amount of data which is a big help to marketers and retailers. By carefully understanding the importance of customer relationship management, companies can target their customers more specifically as they have the data of their preferences and opinions. This is the impact social media has on customer relationship management. This is the time where every business takes social me dia seriously and adopts it in their departments. It is now a baseline requirement that whether you are a small or large corporation there is need to have online presence and prolonged conversation with customers. Different retail brands will have different needs and they have to adopt different approaches with different customers. It is very interesting to see how the retailing world will be affected by Facebook and Twitter in the upcoming years.

Television Violence Essay -- TV Ratings System

I went to pick up my daughter from preschool today only to find out that she punched a little girl. She also kicked the teacher. I sat down with her and asked her why she hurt them. She said, "I didn't hurt them I was using my powers." I wondered where she might be getting the idea that she had powers, and that it didn't hurt anyone when she used those powers. I thought back to the last few nights. The only different thing in her life was the new show Power Puff Girls. It was then I realized that this new cartoon show she had been watching at home just might be the cause. Children learn behavior through examples. Television is a major influence. One area of concern is the violent content in children's television and their access to other inappropriate programming. The government has the ability to rule and regulate stations both nationally and locally. Exposure to violence on television can affect the way children behave toward their environment. This creates an additional responsibility for parents and teachers to not only protect children from violence but to also teach children to resist violence. Because of the negative influence of violent television programming for children, and their easy access to other violent programs; the government, teachers, and parents need to educate and protect children against violence. Thanks to technology, we have many more opportunities available to us. This expands the world of education to many who would otherwise not have it. However, this advance of technology has also allowed our children to be exposed to inappropriate programming on television. The violent content is not only on regular programs that children are allowed to view, but it is also a main theme in shows geared to young children, especially in cartoons. I asked Jean Cobb, a Child Care Provider at The Children's Center, "What type of programming has the most violent influence and why?" She said, "Cartoons have always been around but the violence hasn't been brought to our attention until recently. There aren't many cartoons that don't have violence." Children learn a lot of their behavior through the examples set on television. These behaviors appear while interacting with other children. I have observed children fight, hit, bite, spit and use many mean words to other children. The same behavior is commonplace on children's programming. This can... ...side affects of the violent behavior. Parents must be wary of the programming that children are viewing. In combining our efforts government, teachers, and parents can teach children to act and react appropriately and responsibly. Cobb said, "I think everyone in their daily lives and all of society have stressful times. Adults need to learn to handle their emotions so that we can be role models for the children. We need peers to use as a sounding board to keep our frustrations in tact." In order to teach, we need to be teachable. In order to protect, we need to be informed of dangers. Protecting, educating, and teaching resistance to violence are some ways to help improve children's behavior. Works Cited "Child and Family Canada" Television Violence: A Review of the Effects on Children of Different Ages http://www.cfc-efc.ca/docs/00001068.htm Cobb, Jean. Child Care Provider USI. Personal Interview. 17 Nov. 2011. "Factsheet" Chronology of Main Events & Initiatives Undertaken Related To The Issue Of Television Violence   Ã‚  2010 http://www.crtc.gc.ca/eng/info_sht/tvle.htm "A Family Guide to TV Ratings" A Family Guide to TV Ratings http://www.ncta.com/guidelines.html Television Violence Essay -- TV Ratings System I went to pick up my daughter from preschool today only to find out that she punched a little girl. She also kicked the teacher. I sat down with her and asked her why she hurt them. She said, "I didn't hurt them I was using my powers." I wondered where she might be getting the idea that she had powers, and that it didn't hurt anyone when she used those powers. I thought back to the last few nights. The only different thing in her life was the new show Power Puff Girls. It was then I realized that this new cartoon show she had been watching at home just might be the cause. Children learn behavior through examples. Television is a major influence. One area of concern is the violent content in children's television and their access to other inappropriate programming. The government has the ability to rule and regulate stations both nationally and locally. Exposure to violence on television can affect the way children behave toward their environment. This creates an additional responsibility for parents and teachers to not only protect children from violence but to also teach children to resist violence. Because of the negative influence of violent television programming for children, and their easy access to other violent programs; the government, teachers, and parents need to educate and protect children against violence. Thanks to technology, we have many more opportunities available to us. This expands the world of education to many who would otherwise not have it. However, this advance of technology has also allowed our children to be exposed to inappropriate programming on television. The violent content is not only on regular programs that children are allowed to view, but it is also a main theme in shows geared to young children, especially in cartoons. I asked Jean Cobb, a Child Care Provider at The Children's Center, "What type of programming has the most violent influence and why?" She said, "Cartoons have always been around but the violence hasn't been brought to our attention until recently. There aren't many cartoons that don't have violence." Children learn a lot of their behavior through the examples set on television. These behaviors appear while interacting with other children. I have observed children fight, hit, bite, spit and use many mean words to other children. The same behavior is commonplace on children's programming. This can... ...side affects of the violent behavior. Parents must be wary of the programming that children are viewing. In combining our efforts government, teachers, and parents can teach children to act and react appropriately and responsibly. Cobb said, "I think everyone in their daily lives and all of society have stressful times. Adults need to learn to handle their emotions so that we can be role models for the children. We need peers to use as a sounding board to keep our frustrations in tact." In order to teach, we need to be teachable. In order to protect, we need to be informed of dangers. Protecting, educating, and teaching resistance to violence are some ways to help improve children's behavior. Works Cited "Child and Family Canada" Television Violence: A Review of the Effects on Children of Different Ages http://www.cfc-efc.ca/docs/00001068.htm Cobb, Jean. Child Care Provider USI. Personal Interview. 17 Nov. 2011. "Factsheet" Chronology of Main Events & Initiatives Undertaken Related To The Issue Of Television Violence   Ã‚  2010 http://www.crtc.gc.ca/eng/info_sht/tvle.htm "A Family Guide to TV Ratings" A Family Guide to TV Ratings http://www.ncta.com/guidelines.html

How would you describe Akio Toyoda’s leadership style?

Leadership is the process of directing the behaviour of others toward the accomplishment of some objective. Leadership style is the behaviour a leader exhibits while guiding organization members in appropriate directions. Today leaders are often eliminate unnecessary levels of organization and introduce work teams in order to enhance organizational decision making and work flow. In this case study, Akio Toyoda’s prove himself as today’s leader by making few necessary changes in organization to boost his way to make Toyota as number one auto maker in the world. Entrepreneurial leadership Akio Toyoda can be categorized in entrepreneurial leadership because of his critical role in Toyota. Toyota must have global outlook, interact with environmental changes to make its way to the top. Akio Toyoda as a senior managing director and was appointed as head of china business, when it was joint venture with troubled firm. He is impatient to see faster growth of business in China, work hard for a year to complete the merging of Toyota with a larger, more aggressive local firm by convincing top management and government officials to approve the deal. Once he succeeded, Toyoda’s next step was to revamp the management structure. Transformational leadership Akio Toyoda also can be categorized in transformational leadership by studying his action toward management structure he created. In China’s country department under his leadership, departmental heads will only answering to headquarters executives which isolated the managers and complicated coordination. This method making way for them to work closely with each other and report to an executive vice president who can make decisions for the China business instead of waiting for the corporate approvals. ) Where on the continuum of leadership behaviour would you place Yoshi Inaba, and why? Continuum of leadership behaviour that emphasizes decision making can be arranged into 7 type of behaviour: 1. The manager makes the decision and announces it 2. The manager â€Å"sells† the decision 3. The manager presents ideas and invites questions 4. The manager presents a tentative decision that is subject to change 5. The manager presents the problem, gets suggestions and then makes the decision 6. The manager defines the limits and asks the group to make a decision 7. The manager permits the group to make decisions within prescribed limits Yoshi Inaba helps Toyota managers grapple with decisions about balancing market share and profitability. He can be placed in and as the manager, who permits the group to make decisions within prescribed limits in the continuum of leadership behaviour. Yoshi Inaba can be characterized as a leader who makes decision by exercising little control and allowing subordinates much freedom and self-direction. He is becoming an equal member of problem solving group which is allowing his managers to fact finding some solutions in balancing market share and profitability, bring it in discussion and finding the best achievable solutions. The best example in this context is when an official from the U. S division described about competitive price cuts and warn him about the sales and profits which could be affected if he couldn’t give discounts for the rental car companies that buy in volume. He participates in discussion and suggested alternate solution by selling to businesses that buy in volume which contribute to higher profit opportunities. â€Å"Maybe we lose in terms of total volume,† but that’s acceptable because â€Å"it’s all about return† this quote explain to us of his participation and his way of acted as equal member in finding solutions.

The Impact of the Expansion of Islam in North and West Africa essays

The Impact of the Expansion of Islam in North and West Africa essays The Islamization of Africa started around the seventh century with the military conquests in Egypt led by Arabic armies and spread over the western part of the continent during the next five hundred years, reaching Morocco. Islam brought major changes at all levels of society in North and West Africa, at first, and to the the rest of the continent along the centuries, till today. Christian Egypt was the first country that knew islamization, after the death of Mohammad, around 639 C E, through the Arab armies and also through the Arab merchants that brought along scholars. These were wise men that taught the newly conquered people the Arab language and also gave advice to their leaders. They needed guidance in economic and political related matters and the Arabs came with their knowledge and organization due to the new faith that also established new rules and forms of governing. The faith of Islam was successful in conquering the people in Egypt and further, during the next five centuries, in Maghreb because it was not just a new religion intended to replace these populations beliefs but it came with new sets of rules and political knowledge. The followers of Mohammed were united by a faith that sought justice and unity for its faithful and it appealed to the people of North and West Africa by the way it applied to everyday life and its practicality. Some authors think that the fact that it permitted men to have more than a wife, unlike the Christian religion, might also have been considered more appealing to the nomadic tribes in the Western parts of Africa. The Arabs had the advantage of not merely imposing their own new religion to the newly conquered territories, but also of bringing with them a set of rules and a system that helped them teach through their scholars and clerics the rules that guided their own home society and proved successful in organizing them and bringing them together. Mohammed was aware ...

Firewalls essays

Firewalls essays Everyday millions of people around the world use the Internet for corporate use, research, and personal uses. If each person uses one computer to access the Net at any one time, that is trillions of bytes of data. People are in danger of being infected or hacked easily by brilliant hackers. What can a person do? The solution is to protect your computer using firewalls. Basically, a firewall is a barrier to keep destructive forces away from your computer. A firewall is simply a program or hardware device that filters the information coming through the Internet connection. If incoming information is unusual by the filters, it is not allowed through. Firewalls use one or more methods to control traffic flowing in and out of the network: - Packet Filtering: Packets (small bits of data) are analyzed through a set of filters and then let through into the computer or to be discarded later - Proxy Service Information sent from the Internet is retrieved by the firewall and then sent to the requesting system and vice versa - Stateful Inspection The firewall examines certain key parts of information that is suitable to allow into the computer. There are two levels of network policy that directly influence the design, installation and use of a firewall system. The higher-level policy is an issue-specific, network access policy that defines those services that will be allowed or denied from the restricted network. The other network policy is the lower-level policy describes how the firewall will actually go about restricting access and filtering the services that were defined in the higher-level policy. Firewalls often implement service access policies that allow some user access from the Internet to selected internal hosts, but this access would be granted only if necessary and only if it could be combined with advanced authentication. ...

Periodontal disease and community health Essay Example | Topics and Well Written Essays - 750 words

Periodontal disease and community health - Essay Example Non surgical diagnosis and treatment involve scaling to remove the accumulated tartar, root planning to smooth the loosened gum tissues for preventing further tartar accumulation and probing the pocket depths to thoroughly clean the bacterial colonies in the sub-gingival layer, that is, the gaps between the root and the gum tissues. This review attempts to provide a critical analysis of the paper presented by Daniel van Steenberghe, Peter Garmyn, Lut Geers, Elke Hendrickx, Marina Marechal, Karin Huizar, Ann Kristofferson, Karin Meyer-Rosberg, and Guy Vandenhoven on the basis of a multi-centered investigation in order to understand the extent of pain in fixed numbers of both first timers and recall patients during instrument based diagnosis and routine non-surgical treatment of the condition. The importance of the investigation not only lies in the common occurrence of the disease affecting a major part of the adult population in the United States of America, but also in its two-fold risk, including an imminent damage of the oral area and its association with much more severe physiologic conditions, like cardiac arrest, stroke, atherosclerosis and increased blood glucose levels. (Journal of American Dental Association, 2000) The study analyzed the findings obtained from a survey carried out on the experiences in volving pain and discomfort of two different groups of patients during diagnosis and treatment with non-surgical periodontal instrumentation. The principal objective of the analysis was to run a trial test for establishing the hypothesis indicating the existence of discomfort during periodontal diagnosis based on observations from earlier rudimentary investigations. Another important aim of the study was to compare and contrast the discomforting experience for patients under instrumentation for diagnosis both in hospital environment and in clinics during private practice. The secondary objective of the investigation was to standardize and corroborate a set of earlier formulated survey questionnaires for assessing the past experience of patients with previous diagnostic sessions of scaling and pocket depth probing by periodontists that can be used for future assays on patient responses after administration of topical anesthetics during treatment. A nested case controlled analysis was performed with the two groups of individuals, one composed of first timers for non-surgical treatment and diagnosis and the other being the recall patients who had earlier undergone primary SRP (Scaling and Root Planning) and probes for PD (Pocket Depth). The first timers who constituted the primary study group formed the basis of the investigation and were subjected to either PD or SRP or both. They were compared with recall patients constituting the comparison group, who were subjected to cohorts being exposed to either PD or SRP, thereby together constituting the control group. The best part of this longitudinal study population was the formation of the nested control group to minimize the recall bias, which is the misleading influence due to the memory of past treatments on the experiences of the individuals from the recall group. The longitudinal analysis was performed with both the respondents and the non respondents in the study and the

Sustainable Aviation Essay Example | Topics and Well Written Essays - 2000 words

Sustainable Aviation - Essay Example The fuel used for the aircrafts like kerosene and others are often complained of emitting harmful gases like Nitrogen Dioxide into the atmosphere thus leading to an increase of air pollution in and around the regions surrounding the airports. It was however found that reduction of the combustion capacity of the engines led to the increased emission of Greenhouse gases like Carbon Dioxide into the air. Scientists and environmentalists around the world are endeavouring to find means for deriving a sustainable fuel source for the aircraft engines which in turn would reduce the atmospheric pollution (Azapagic and Perdan, 2011, Ch. 15). However it is often held that the endeavour to produce a sustainable fuel for the aeroplanes is not feasible in the technical and ethical sense. It is observed that most of the efforts conducted to produce a sustainable fuel often does not confirm the carbon footprint test and also happens to render increased stress on the engines thus hampering its produc tivity (Daggett et al., 2007, p.1). Hence the above efforts to produce a sustainable aircraft fuel suffer from lack of technical and ethical feasibility. Sustainable Fuel for Aircraft Engines The term sustainability refers to protecting or sustaining the environment in order to meet the needs of the present population without compromising on the needs of the future generation. Sustainability thus concerns a holistic network of environmental, social and economic policies aimed at sustaining the scarce resources. These policies must be measureable and again must also be lend for evaluation to help it met the demand of different periods (Wohlmeyer and Quendler, 2002, p.198). 198). Aviation fuel has long depended on products like kerosene to help ignite the motor engines. However the practice is found to have contributed largely to the polluting of the atmosphere through the emission of large volumes of nitrogen dioxide. Thus to reduce the content of greenhouses gases and other harmful gases into the atmosphere the need for a sustainable fuel resource is greatly emphasized. Research unto generating a feasible sustainable fuel for the aeroplanes is under process with introduction of fuels generated from biomass or fuelling of liquid hydrogen into the air engines. The research of generating a sustainable fuel source for aircraft engines is gaining patronage from many nations owing to its help in protection of fossil resources and the atmosphere from being polluted (Evans, 2007, p.162). Sustainable fuel generation for aircraft engines appears to be the new challenge for it signifies taking resort to alternative sources of fuel other than that related to diesel, petrol and kerosene. Production of alternative sources of fuel can be conducted through the use of biomasses derived from large amounts of bio waste products and algae masses. Again use of liquid hydrogen and other cryogenic materials like use of ethane and methane gases in the liquid state is also being recommended for the fuel generation of aircraft engines. Thus the use of considerable amount of biomass and cryogenic liquids for the production of aircraft engine fuel is considered a sustainable means for generation of aircraft fuel. Use of such energy resources are observed to help in reducing the combustion temperature of the engines which in turn led to the production of low or no amounts of carbon dioxide. Further research is enabled to derive natural gases from both natural bio mass and other synthetic sources with also enhancing the dependence on gases like Ethane derived from natural gases for production of sustainable fuel for aircraft engines (Daggett et al., 2007 , p.1). Technical and Ethical Feasibility of Efforts in Production of Sustainable Aviation Fuel The current